About

Hey, I'm Genghao (Jay). I'm currently an experience designer at Sainsbury's in London, United Kingdom 🇬🇧, where I'm building multi-brand and multi-platform design systems that enable product teams to deliver a range of digital experiences across retail, e-commerce and loyalty.

I started my design career in Singapore 🇸🇬, where I worked with clients to build enterprise platforms and consumer apps at Thoughtworks, and designed digital workplace tools & services for the government at Govtech Singapore.

I enjoy collaborating with people from different backgrounds to craft thoughtful solutions to meaningful problems. Through my work, I seek to drive teams towards delivering positive impact through technology. ✌🏼

Skills

As a designer, I constantly seek to expand my skillset and adapt my processes to solve problems for the changing world around us. I'm a generalist with the experience and skills to distil clarity from complexity, craft solutions grounded in empathy and collaboration, and iterate through feedback and data.

I'm experienced in…

Interaction design
Mapping user journeys and flows
Wireframing & prototyping
Visual design
User research and usability testing
Design systems
Stakeholder engagement

I also enjoy…

Facilitating workshops and design critiques to encourage feedback

Mentoring junior designers & providing guidance
Service blueprinting
Graphic design & illustration
Brand design
Data visualisation

Testimonials

Geng Hao excelled in client communication and problem-solving, delivering optimal solutions within tight constraints. He is a collaborative team player who was able to respond swiftly to unforeseen technical challenges and help the team adopt alternative approaches. He championed the user's perspective in his work, consistently advocating for enhancements to the user experience of our product. Geng Hao also played a valuable mentoring role, facilitating the onboarding process and guiding newer team members in adapting to the client’s working environment.
Andrea Ee · Thoughtworks
Senior Business Analyst
Geng Hao has a demonstrated ability to understand technical concepts, align with business objectives, and provide user-centric solutions within short timelines. He is a highly motivated and collaborative team member who actively contributed to enhancing the design system of our product. He is able to seamlessly collaborate with various teams, ensuring ongoing delivery work continued smoothly. He has not only led design work at various stages but also demonstrated exceptional adaptability in unfamiliar environments.
Madeline Lim · Thoughtworks
Senior Experience Designer
Genghao has been a rockstar team member that everyone would love to have. I appreciate his proactiveness, reliability, quality of work, positivity, and willingness to take on a challenge. He sees a need, thinks of a solution, puts it into action and adjusts along the way. His ability to jump into situations with little instruction and navigate and shape it to a very polished state is very remarkable.
Yian Ling Cheong · Thoughtworks
Head of Customer Experience & Design
Geng Hao excels in his role as a designer and is willing to step out of his comfort zone. His exceptional commitment is evident in his ability to drive projects forward by adopting new technologies and working within tight constraints. With his attention to detail, Geng Hao is able to collaborate with engineers to address technical challenges and ensure that the overall experience is carefully thought out. His contributions to the design system has been instrumental in ensuring consistency in app design, which aids other designers and streamlines development efforts.
Joel Chua · Govtech Singapore
Lead Product Manager
Geng Hao has an innate sensibility for visual design. His logical approach to his designs shines through in his design decisions that are supported by clear and well-defined rationales. His interaction design skills are a standout within the team, attributed to his technical background and strong understanding of usability principles and design systems. Geng Hao also demonstrates a reflective mindset which is a crucial quality for personal growth.
Jonathan Lim · Govtech Singapore
Lead UX Designer

Geng Hao excelled in client communication and problem-solving, delivering optimal solutions within tight constraints. He is a collaborative team player who was able to respond swiftly to unforeseen technical challenges and help the team adopt alternative approaches. He championed the user's perspective in his work, consistently advocating for enhancements to the user experience of our product. Geng Hao also played a valuable mentoring role, facilitating the onboarding process and guiding newer team members in adapting to the client’s working environment.
Andrea Ee · Thoughtworks
Senior Business Analyst
Geng Hao has a demonstrated ability to understand technical concepts, align with business objectives, and provide user-centric solutions within short timelines. He is a highly motivated and collaborative team member who actively contributed to enhancing the design system of our product. He is able to seamlessly collaborate with various teams, ensuring ongoing delivery work continued smoothly. He has not only led design work at various stages but also demonstrated exceptional adaptability in unfamiliar environments.
Madeline Lim · Thoughtworks
Senior Experience Designer
Genghao has been a rockstar team member that everyone would love to have. I appreciate his proactiveness, reliability, quality of work, positivity, and willingness to take on a challenge. He sees a need, thinks of a solution, puts it into action and adjusts along the way. His ability to jump into situations with little instruction and navigate and shape it to a very polished state is very remarkable.
Yian Ling Cheong · Thoughtworks
Head of Customer Experience & Design
Geng Hao excels in his role as a designer and is willing to step out of his comfort zone. His exceptional commitment is evident in his ability to drive projects forward by adopting new technologies and working within tight constraints. With his attention to detail, Geng Hao is able to collaborate with engineers to address technical challenges and ensure that the overall experience is carefully thought out. His contributions to the design system has been instrumental in ensuring consistency in app design, which aids other designers and streamlines development efforts.
Joel Chua · Govtech Singapore
Lead Product Manager
Geng Hao has an innate sensibility for visual design. His logical approach to his designs shines through in his design decisions that are supported by clear and well-defined rationales. His interaction design skills are a standout within the team, attributed to his technical background and strong understanding of usability principles and design systems. Geng Hao also demonstrates a reflective mindset which is a crucial quality for personal growth.
Jonathan Lim · Govtech Singapore
Lead UX Designer

Geng Hao excelled in client communication and problem-solving, delivering optimal solutions within tight constraints. He is a collaborative team player who was able to respond swiftly to unforeseen technical challenges and help the team adopt alternative approaches. He championed the user's perspective in his work, consistently advocating for enhancements to the user experience of our product. Geng Hao also played a valuable mentoring role, facilitating the onboarding process and guiding newer team members in adapting to the client’s working environment.
Andrea Ee · Thoughtworks
Senior Business Analyst
Geng Hao has a demonstrated ability to understand technical concepts, align with business objectives, and provide user-centric solutions within short timelines. He is a highly motivated and collaborative team member who actively contributed to enhancing the design system of our product. He is able to seamlessly collaborate with various teams, ensuring ongoing delivery work continued smoothly. He has not only led design work at various stages but also demonstrated exceptional adaptability in unfamiliar environments.
Madeline Lim · Thoughtworks
Senior Experience Designer
Genghao has been a rockstar team member that everyone would love to have. I appreciate his proactiveness, reliability, quality of work, positivity, and willingness to take on a challenge. He sees a need, thinks of a solution, puts it into action and adjusts along the way. His ability to jump into situations with little instruction and navigate and shape it to a very polished state is very remarkable.
Yian Ling Cheong · Thoughtworks
Head of Customer Experience & Design
Geng Hao excels in his role as a designer and is willing to step out of his comfort zone. His exceptional commitment is evident in his ability to drive projects forward by adopting new technologies and working within tight constraints. With his attention to detail, Geng Hao is able to collaborate with engineers to address technical challenges and ensure that the overall experience is carefully thought out. His contributions to the design system has been instrumental in ensuring consistency in app design, which aids other designers and streamlines development efforts.
Joel Chua · Govtech Singapore
Lead Product Manager
Geng Hao has an innate sensibility for visual design. His logical approach to his designs shines through in his design decisions that are supported by clear and well-defined rationales. His interaction design skills are a standout within the team, attributed to his technical background and strong understanding of usability principles and design systems. Geng Hao also demonstrates a reflective mindset which is a crucial quality for personal growth.
Jonathan Lim · Govtech Singapore
Lead UX Designer